Some user research tools answer questions about why or how to fix a problem with qualitative insight. Observing customers and collecting feedback is incredibly powerful: based on UX research, you can develop a problem statement or hypothesis, and identify areas you want (or need) to improve. To learn about your audience, you'll need user research tools and a few other UX resources. Knowing your audience is the first phase in UX design and helps you develop experiences that reflect the voice and fit the needs of your users. Privacy Our approach to end-user privacy.Support Learn how to set up and use Hotjar.Case studies How our customers use Hotjar.For product designers Create designs that resonate.For product managers Understand your users.Survey templates Templates for all types of surveys.Product tour See all Hotjar has to offer.Surveys Get context behind users’ actions.Incoming Feedback Instant visual feedback.